Adidas Group is among the world’s leading sports brands that command a large client base due to the quality and prompt service that it offers its clients. The company has managed to grow into a global brand and thus increased its competition in the sports industry. As such, being in competition with brands such as Nike, Puma, and Reebok requires that the company employs an equally competitive strategy to maintain its relevance and advance healthy competition in the industry. In this regard, Adidas Group employs a number of marketing approaches to render its products known and available to the market.