Advertising refers to a visual or auditory means of promotion communication that entails a non-personal meaning to sell a product or service. Advertising is enhanced via newspapers, television, social media and several other forms of communication. This paper focuses on an advertisement aimed at marketing a Lamborghini. The advertisement comes from the autoguide.com site that advertises cars. Additionally, the advertisement was first published on 28^th November 2012 and aired by the Car Jam TV station. The vehicle belongs to the Lamborghini Company that manufactures the sports cars and can be found on the company’s website.