Analysis of Strategy Alternatives and Formulation of the Strategic Plan of Johnson and Johnson

Presentation of information is clear, complete and detailed. Tools are used well, selection of alternatives is very well-developed.

Introduction

Johnson & Johnson is one of the world’s most trusted pharmaceutical and consumer health companies. The multinational embraces the most advanced technologies and intensive research to invent advanced products that improve people's welfare. Its slogan is to care for the world, one person at a time. Johnson & Johnson has achieved continuous growth by implementing appropriate growth strategies. This paper analyzes Johnson & Johnson's strategic alternatives and develops a strategic plan for the company. 

Johnson & Johnson's main strategies are market growth and profit maximization by developing globally standardized products, rather than producing bespoke products for each market. By standardizing, a company will be in a position to set up strategies geared towards ensuring that advantages arising from economies of scale are well taken care of. It also reduces marketing and research and development costs, as a result maximizing the company's profits. However, one of the key demerits of this strategy is that it does not factor the different preferences and cultures of various markets. This may affect the marketability of Johnson & Johnson’s products in some countries due to competition from products that are customized to suit the market’s specific needs.