Section 3: Marketing, Operations, and Human Resources (100 points)

This section should present an analysis of the marketing, operations, and human
resources for your selected business. It should include graphs and tables either
embedded within the body text or in the appendices. For example, you could include a
map showing where products or services are sold. In addition, you could have an
illustration of the supply chain system showing the sources of materials and labor used
throughout the world. Make sure you provide the appropriate sources for material that is
not original.
Following are some questions to ask.

1. How does my business market their products or services?
2. How are prices established?
3. What are the criteria for selection of suppliers?
4. What are the wages of the employees? Competitive to similar
   businesses?
5. What is the culture of your business?
   There are several sources from which the issues can be determined. They include
   business documents, textbooks, annual reports, business or government web sites, and
   published articles.
   In this section, you would provide specific information on your selected business
   covering items A through E.
   Section 3: Marketing, Operations, and Human Resources
   Description
   Points
   Available
   A. Marketing strategies
   10
   B. Pricing strategies
   10
   C. Global operations and supply chain
   10
   D. Compensation and appraisal system
   10
   E. Employee culture, employer relations, and practices
   10
   APA format; no typing, spelling, or grammatical errors
   10
   Cover page
   10
   Table of contents
   10
   References
   10
   Appendices
   10
   Subtotal
   100