BUS 486 Business Policy and Strategy

Individual Business Strategy Report

Outline 2020

Preliminary Material (The Preliminary Pages are NOT Part of the 20-25 Textual Pages Required)

            Title Page

            Table of Contents

            Executive Summary

Section I – Organization Profile (6-7 Pages)

  1. Background Information
    1. Brief Description
    1. Recent Successes and Struggles
    1. Current Industry Position
  2. Major Areas of Focus
    1. Vision and Mission
    1. Strategies
    1. Functional Points of Emphasis

            a.         Research and Development

            b.         Sales and Marketing

            c.         Finance

            d.         Human Resources

            e.         Operations

            f.          Information Technology

            g.         Distribution and Logistics

Section II – Organizational Assessment (8-10 Pages)

  1. SWOT Analysis
    1. Strengths
    1. Weaknesses
    1. Opportunities
    1. Threats
  2. Strategy Analysis
    1. Low Cost Provider Strategy
    1. Best Cost Provider Strategy
    1. Niche Market Strategy with Lower Cost
    1. Focused Strategy Base on Differentiation
  3. Policy Analysis
    1. Corporate Direction
    1. Business Ethics
    1. Social Responsibility
    1. Practices and Procedures
  4. Financial Analysis
    1. Income Statement
    1. Balance Sheet
    1. Cash Flow Report

Section III – Recommendations (6-8 Pages)

  1. Proposed Future Strategies
    1. Products and/or Services
    1. Marketing
    1. Technologies
    1. Distribution
    1. Operations
    1. Alliances
  2. Required Changes
    1. Organizational Structure
    1. Culture
    1. Resources
    1. Policies
  3. Conclusions and Summary

Post Material (The Post Material Pages are NOT Part of the 20-25 Textual Pages Required)

            Exhibits

            Reference List