After completing your five journal entries, it's time to analyze your own consumer behavior. Complete the following analysis and submit the paper as stated in the submission guidelines.

Thoroughly explain your rationale for each answer, and support your answer with terminology from Chapter Five in the textbook.  The goal is to show your understanding of the concepts being studied and how they are applied.

Choose three purchases from your journals and analyze each purchase based on the following criteria. 

1. Describe one psychological variable that influenced each purchase.  Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (15 points)

2.  Describe on social influence or one aspect of the purchase situation that influenced each purchase. Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (15 points)

3.  Explain the type of problem solving (routinized response behavior, limited problem solving, or extensive product solving) used for each purchase. Thoroughly explain your rationale and use information from Chapter 5 in the textbook to support your conclusions. Include at least one concept along with the page number in the textbook with information about this concept to detail your answer. (15 points)

4.  When looking at the complete journal, do you see any buying patterns?  If yes, what are they and why do you think they exist?  If no, why not?  Explain your rationale using terms from Chapter 5 in the textbook.  (10 points)

5.  After observing your buying behavior for five days, do you see any changes that you plan to make?  Why/why not? (10 points)

**10% of your grade will be based on submitting the information correctly, as well as grammar & spelling. This part of the grade will be assessed after the assignment points are calculated.