From the following terms below, please discuss their relevancy in order of importance toward a startup organization.

When explaining relevancy, please be sure to indicate whether you are referring to a pre-launch startup or a startup that is already in existence and within its initial five (5) years.

Operating Profit Margin, Return on Capital Employed, Return on Assets, Return on Equity, Debt to Equity, Cash Conversion Cycle, Operating Expense Ratio, CAPEX to Sales Ratio