Do some research on the Nike company. • Identify mission and visions statements. Are they aligned with the goals of the company? Do they mention ethics concerning consumers/customers? • Identify environmental forces. For example, you may need to search the Internet, media, etc., to determine if there are any political and/or legal concerns. • Customer service management and/or call center to serve customers (This is normally, "the customer is always right" clause.You may have to visit the organization or make telephone calls to dig deep on this one...good luck!) • Total marketing, promotional, advertising, or personal selling expenditures (or budget)--do your best to find out but it may be general item in a statement (check for public trading on the Internet for financials) • Does the organization provide a positioning statement? • Statement of target customer (For now, briefly describe if they have the target identified in a mission statement.) • The marketing mix (they may use the traditional 4 Ps or label as something else but you should be able to identify them no matter the language) • What is the branding statement and/or logo? Note: your paper does not have to follow the order listed above, but it should at least address each of the areas mentioned. Summarize your findings and provide recommendations on how they could have done better, improve for the future, or sustain what they are doing. Do not generalize but provide support for your narrative.

Introductions

Nike was established as a partnership in 1962. The founders of the company were Bill Bowerman and Phil Knight. The company's primary goal was to break Germany's monopoly of the athletic shoe market by distributing Japanese sports footwear in the American market. With time, however, the company has concentrated in the production and distribution of sports equipment. This paper examines Nike company’s vision, mission, and marketing strategies. It also discusses how the company can improve for the future.

Nike Brand Statement and Logo

Nike's brand statement is to develop innovative products that inspire athletes globally. The company believes that as long as someone has a body, they are an athlete. Therefore, everyone is an athlete (Knight, 2018). The official logo of the company is a swoosh sign which symbolizes ease of motion, speed, fluidity, and power.

Mission and Vision Statement

Organizations exist to accomplish their mission, vision, and goals. Nike’s mission statement is to bring inspiration and innovation to every athlete in the world Nike (2018). While its vision statement is to create a sustainable economy for Nike and its consumers where people, profit and the planet align (Knight, 2018). This vision and mission statements enables Nike to act ethically and sustainably to bring solutions towards ensuring that its manufacturing processes are environmentally safe, quality standards are met and that it does not exploit workers.