Importance of Innovation for Future Survival of Chipotle

Strategies that will foster innovation in Chipotle and its importance

Chipotle a company founded in 1993 is still growing, in the last 20 years, the company has opened more than 1,500 restaurants. In the same duration, Chipotle has expanded internationally and opened restaurants in London and Toronto (Ragas, & Roberts, 2009). With the current business environment, it is necessary for Chipotle to come up with innovative strategies that will make the company continue expanding to other regions and increasing its market share. This paper outlines Chipotle innovation strategies and their expected impact to the company 5 to 10 years from now; the paper also outlines the advantages that Chipotle has had over other companies in the same business and proposes the best strategy that will enable Chipotle to survive in future such as the introduction of online purchasing program.