Success of any business largely depends on the marketing strategies that a Company employs. This is because the main reason businesses are formed is to generate sales which can only be made possible through employment of marketing strategies that will ensure customers are reminded as well as reminded of available products in the market. For this to be possible, the marketing department has to understand the purchase patterns of the customers in order to come up with strategies geared towards meeting their ethos.  In this paper therefore, we delve into the consumer behaviors of Gopro customers and other related issues.

The Company has been able to pride itself as a leader in the imaging industry when compared to its peers. This has been contributed by the customers who have a strong crave for the cameras made by the Company. The main feature which has made this possible is the Company’s endeavor to come up with features that are tailor-made to suit the needs of the consumers.  The main behavior that the customers portray is that they love sports and as such they prefer those features that enable them take sports photos effectively. The Company has seen a rapid growth in camera purchases due to tailoring the cameras to suit the customers who are sports lovers.