Part A

There exists no one universal formula on how businesses can identify their ideal customers. Hence businesses cannot have ‘one size fits all' strategy. An ideal customer for the business is the one whose needs and wants can adequately be satisfied by the goods and services offered by the business. There are several steps of identifying the business's ideal customers. The first crucial step is knowing the business goal's goals as well as defining its goals and services clearly so that the customer can well understand. The customer is the 'king,' and therefore he should be in a position to clearly understand what the business deals in terms of offered goods and services. Secondly, the business needs to analyze and compare her past interactions with customers so that it can be able to identify major successes and challenges it faced (Nguyen, Sherif & Newby, 2007). This will help in developing a suitable customer relations strategy. Finally, making a customer’s profile is key so that it can show what the customer hopes to benefit with. The above steps can be incorporated into the company's ERP through the creation of a Customer Management database that will enable the company managed to keep in close conduct with the customers. The database will also be used in identifying the changing needs of the customers so that the business can adapt accordingly.