Description

Marketing Management Physical Distribution

Activity I:  Physical  distribution has a special relationship to marketing.  What is the  nature of the relationship between logistics and marketing, and why is  it growing in importance? 

Activity II:  Pick any three customer fulfillment models from Figure 4.9 and:

a. Explain how the network operates.

b. Identify its advantages.

c. Identify its disadvantages.

d. Identify the type of market in which this model would work best.