A business plan serves as an entrepreneur’s roadmap to building a successful business.  It describes the direction the business is going to take, what its goals are, where it wants to be, and how it plans to get there.  Remember it is wiser to make your mistakes on paper rather than spend your limited capital on corrections that could have been avoided. The business is a laundromat.

Marketing Plan to Create Customers and Profits
a) What image do you want your business to have and how will you convey this image to your target market? (For example:  great service, great prices, great merchandise selection, helpful and informative staff)
b) Who is your target market (primary customer) provide a “demographic picture” of who you see walking through your doors?  The more descriptive the picture the better, make certain you include such areas as:  age, sex, income, education, and marital status.
c) How will you attract, hold and increase your market share in a competitive marketplace?
d)  What is your promotional mix?