My brand is Disney. Instructions You completed a digital audit of your brand for your first assignment. Now it’s time to forget everything you just saw that your brand is already doing, and develop the NEW big idea for your pitch that will win you the business and help your brand win in this competitive market. For this assignment it’s all about the big idea. Because any great campaign needs a big idea to survive and be memorable. You can have great execution, but if your idea is weak, the results will not be as good as possible. Tasks Answer the following questions. Make each topic it’s own header in your assignment and then give a summary after the headline. • Who is your target? (personas) • What are your goals? • What is the big idea? • Why you think will it work? • What visual elements will your big idea contain? • Create a Tagline • Create a Hashtag • Write a Paragraph Summary of your Big Idea Thesis that would explain to the client what you plan to do clearly.. Expectations: • Must be at least 500 words • Must be client ready, nicely formatted and formal in language • It must be overtly clear you’ve used the information in the resources, reading and first day of class to form your analysis. If we don’t get the sense you understand the initial concepts we’ve taught your grade will be negatively affected.

Disney for Children with Special Needs

The Target

Disney has for many years been the source of entertainment for children globally. The animations and cartoons that have been produced have in one way or another been significant in ensuring that children of all ages have been entertained. While the target audience has been children generally, this project will specifically target the children audience with special needs.

The Goals

The primary goal in this regard is to be all inclusive. Majority of the children films and animations project perfectly normal children who do not suffer from any illness or special needs. Therefore, in establishing this project, children with special needs from all backgrounds can have a chance to have characters that they can relate to and categorize as part of them. Essentially, having children be aware of the differences that exist in the world through a platform of entertainment will suffice to educate children about how different yet similar people are beyond their illness and other special needs.

The Big Idea Primarily, the big idea involves coming up with a story that is based on the life of a star with special needs. In essence, the animation in this regard need not be scripted in any way different from other storylines as this will strongly profile the children with special needs. However, based on the provided fairytale storylines, the lead character would thus be a star with