Analyze both the structure of the competitive priorities and infrastructure

Dell’s competitive advantage is vested on their model of direct to customer business. The company brags of reaching out to its customers’ needs on a more interactive basis and addressing their concerns through their web infrastructure. Ideally, Dell gives its customers the opportunity to customize their computers and other devices. In essence, this model makes it easier on the company to develop products from the information shared online and consequently satisfying their clients(Wilkinson, 2005). The digital infrastructure further enhances the company’s competitive advantage globally.