Determining how much to spend on promotion can be challenging. It is important to keep the company mission in mind when coming up with a budget and allocate to specific promotion activities. How will your brand plan for a budget? Top down approach? Bottom up? Which method and why? What will you keep in mind for each of the elements of the promotion mix? You don't have to come up with an exact dollar amount, but flesh out everything you will need to think of when it comes to creating a budget for promotion in a 500 page paper