Read the attached case. Use 1 page to answer each question. Make sure to use headings. I have already answered questions 1 & 2. Please refer to my answers if you need to. Please only answer questions 3-5. 1. Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry? (already answered) 2. Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&A’s). What type of the M&A strategy does Carlsberg A/S use? (already answered) 3. Describe Carlsberg A/S’ international corporate-level strategy. Employ available options to suggest future positioning for the company. 4. Integrating the results of the analysis, do you think Carlsberg A/S’ decision to go into the emerging markets is a good decision? 5. Summarize your findings and propose recommendations that could improve Carlsberg A/S’ market performance in the industry.

3. Describe Carlsberg A/S’ international corporate-level strategy. Employ available options to suggest future positioning for the company.

The corporate level strategy employed by Carlsberg is that of diversifying their businesses in different countries. The business headquarters of Carlsberg is in Denmark while it has branches in Malaysia, Russia, and China. In order to adapt to the environment that it operates in, Carlsberg has employed the Corporate Strategy of allowing the corporate leaders to use their technique of operation (Tandfonline.com, 2014). This has made it possible for the local managers to blend easily with the existing corporate behavior patterns of the given countries of operation. The future positioning of the company will be global and as it adapts to different cultures.