1. Who are the clients of the nonprofits current email process? These are the target demographic group that marketing project seeks to reach. This answer for this research question can be gotten by setting up a meeting with the various stakeholders of the company to determine the problem faced by the email marketing process. This question will try to identify the level of effectiveness of the email marketing project.
  2. Who are the individuals that should be involved in the problem definition stage? Analysis of the challenges faced by the email marketing project will require that competent and skillful people be part of the team (Shigemitsu & Center, 2017). Also, members who have worked for the project for a long time and hence have garnered sufficient understanding of how it works should also be part of the team.
  3. What methods of data collection is the email marketing project going to implement? This research question essentially defines the criteria or procedure implemented by the current project. It also defines the frequency with which to contact clients for the purpose of marketing. Additionally, this research question will define the objective of the marketing campaign and appropriateness of the mail list.