Retailing is critical in the distribution of goods and services to consumers. In the 21^st century, there have been dynamic steps in the retail industry where big companies have grown. With the growing increase in competition, different retail companies use different techniques to have a huge market share. Walmart, for instance, uses the technique of improving the consumer satisfaction which has, in turn, put it ahead of other retail companies (Kraft & Mantrala, 2010). Further, retail businesses work on understanding the needs of the retail customers, and how to use technology in marketing.