Review the Vision and Mission Statements of Saudi Electric Company (SEC) https://www.se.com.sa/en-us/Pages/OurVisionAndMissionAndValues.aspx Compare the mission and vision statements of SEC with the attached characteristics chart. 1- Identify whether each of the features is present, or not and explain any gaps in the mission and vision statements that are revealed in this comparison. 2- Do the Mission and Vision statements link individual, team, and organizational performance? 3- Which of the ideal mission and vision statement characteristics are the most important to the company and why. 4- Explore the gaps identified and indicate how these gaps may affect performance. Use APA style guidelines, citing at least four scholarly references, as appropriate. Submit your findings in a 6 page document, not including the cover and reference pages. Include the following text book in the references. Aguinis, Herman. Performance Management (3rd Edition) (Page ii). Pearson HE, Inc. make sure to put the mentioned above discussion points as headline within the research paper.

Introduction

Saudi Electric Company is the sole electricity generation and transmission company in the Kingdom of Saudi Arabia. The company transmits power across the entire country through its 45 power generation plants. Saudi Electric Company (SEC) was established in 2000 as a result of a merger among the electricity companies that existed throughout Saudi Arabia into one large company that covers the entire region. SEC currently produces 60 Gigawatts and plans to increase its capacity to 90 Gigawatts by 2020. This paper examines the vision and mission statements of SEC and determines whether there are any obvious gaps in them, and how these gaps may affect the performance of the company.

SEC’s Vision and Mission

SEC strives to be competent and reliable in the delivery of electricity and other services involved in its business. SEC’s vision is to provide its customers and the whole of Saudi Arabia with services that can compete on a global scale. The company’s mission is to provide power to the Kingdom that energies the world. These vision and mission statements give the company its strategic direction, which in turn help the company develop the culture and values that will guide it towards its objectives (Husby, 2017).

Characteristics of a Vision and Mission Statement The mission statement of a company answers the question, “Why does the company exist?” In addition to this, the mission statement should also answer the questions ‘does what,' ‘to whom', and ‘for what benefits'. A good mission statement should describe the products and services that the company offers and should also provide an adequate description of the target market that the company serves. Additionally, the mission statement describes how the