Consumer buying behavior is the choice and action ultimate individuals involve in while making purchases and consuming goods. For an organization to be able to know whether it is employing the right marketing strategy, it should get feedback from their customers so as to devise a method that will impact on sales. Delacroix dance-troupe Company has managed to pull the massive audience to purchase their tickets due to various factors. First, the economic factor has played a primary role in fixing the prices of the tickets. The stagnant economy in New York has influenced the maintenance of reasonably low rates for purchasing tickets. It implies consumer’s affordability to make buying decisions based on economic stability. The second one is the functional factor. Henry, the founder of the organization, urges that the major audience interest in their shows is a unique and unforgettable experience different from prior shows. The functional factor is generally based on satisfying the needs of the buyers thus play a vital element in the buying decision.

            The marketing mix is another vital factor for consumers while making purchases. It comprises four components, that is, the price charged, features of a product, adequate products, and place of distribution (Rani, 2014). The elements should satisfy the utility of the product to consumers. Delacroix new show lead to catastrophe by featuring dancers with huge masks and scared children influenced buying decisions for tickets. Parents raised their complaints of unsuitable characteristics of the products used during the show. The company’s place of distribution also affected the buying decisions. They should differentiate children’s performance shows to adult’s audience shows.