It is a team work paper, I work on part b.

1.Refer to two analysts' sales forecast(J.P.Morgan,Mogan Stanley) in fiscal year 2016 and critically evaluate their reasons.
2.Adopt common size and trend analysis and two statistics model( Moveing average Model, Simple linear Model) to derive the sales growth in the fifith year.（it is already calculated in Excel with yellow area）
3. Compare ananlysts' reasons and forecasts with own perception based on the work on Part(a).
4.Compare and explain the difference between the expected and realized financial performance(2016) with referring to qualitative data, such as ananlysts' explanation, and past news.The forecasts must match with the business strategic position of the sample firm identified at part(a).

The part(a)  financial position and performance of Smith & Nephew  could find in excel.