The corporate world has in the recent years experienced technological disruptions which has affected not only the technology Companies but also those Companies in other industries. These disruptions have been caused by technological innovations and inventions. This has left some former tech giants unaware and as thus led to the untimely demise. For example, no one could imagine some years ago that Kodak would be pushed out of business by invention of digital cameras. As such, the imperativeness of a Company having a well defined business strategy cannot be overemphasized. This paper focuses on Sony Incorporation with regards to various important issues. Attention shall be placed on the Company’s attitude towards innovation, SWOT analysis and other pertinent issues.

1.1 Mission/Vision/Strategies

To begin with, Sony’s mission is that it is a Company that motivates and is able to satisfy curiosity. This means that the Company strives to ensure that it exceeds the expectations of its customers (Uggla, 2015). On the other hand, its vision is to utilize the expertise and passion it possesses in technology, services, and content to be able to deliver excitement as well as entertainment as much as it can. One of the strategies being used by Sony Inc. is one of product differentiation. This means that the company produces products that are unique and tailored to meeting the expectations of the customers. By doing this, the Company is able to maintain its competitive advantage in the technological arena.