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GUIDELINES FOR AUCTION CATALOG ENTRY

The 500-word-long text is intended for Christie’s sales catalogs. Please choose a work from the list below, and before starting your research, study the catalogs in the library.

Bear in mind that entries in an auction house catalog differ greatly from collection or exhibition catalogs published by museums. Consider the commercial purpose of the auction house entry, note the adjectives used to describe the work, and remember that sales catalogs are marketing tools.

The entry should identify the work, including its provenance (1); provide a brief formal and contextual description of the work (2); include its exhibition history and bibliography (3); indicate an estimate based on market research (4).

The word count covers the main text only and excludes provenance, list of exhibitions and bibliography

Auction Catalogue Guideline for Structure
Structure:
Introduction-( Include everything important, the pitch)
Sources of information
              The work of Art; Old Catalogue notes; Artist Monographes; Exhibition reviews
*talk about the work we’re selling.
2) Visual Analysis- talking about the artwork in details
3) Persuasion- talk about the key features of work that make it important
4) Context- Put the work in some historical/ art history context
5)Biography- Include if it is necessary (especially for new artist)
6)Conclusion- Sum up what your writing, last chance to engage the writer, remind them the key reasons why they should buy.