Introduction

Very many businesses flourish while they have just started and the few following years or months and then crumble and decline because of a number of reasons major of them all being lack of a working and strong marketing strategy. This is undeniably the same thing that happened to Mobile lights; Mary’s business that had all indicators of doing well for quite a long time. Had Mary developed a strong marketing brand her growth strategy would have worked. This paper will seek to build on the previous statement to make an analysis of the errors Mary made in relation to her marketing strategy and later suggest the best ways relying on the 4P’s in which Mary would be in a better position of choosing the most suitable marketing strategy for her business.