You are hired by XYZ Motors, a car company in Japan with facilities in the United States to develop a new business strategy. Your first assignment is to develop a vision for the next 3-5 years. The company has a history of many years of innovative automobile technology development in Japan and is known for its high quality products. Over the last two years, the Company lost domestic and international market shares. The company wants to increase its market share and has interests in entering India within the next few years. In a 3-5 page essay, address the following: 1. Discuss the strategies you would implement to revitalize business and assess the viability of the Indian market. 2. Describe management strategies in terms of diversity across Japanese and American cultures, as well as potential strategies sensitive to Indian culture. 3. Discuss the Company’s social responsibility in Japan and the United States, and relate this responsibility to auto production and sales in India. 4. Develop XYZ’s goals for the next three and five years. 5. Discuss your considerations in forming a global management team and strategies for the team to be successful. You must use a minimum of five academic sources to support your writing.

Introduction

XYZ Motors is a motor vehicle company based in Japan that has manufacturing facilities in the United States. The company needs a strategy to revitalize its business which has been on the decline for the last two years. This paper examines the strategies that the company can implement to revive its market share and enter India successfully in the next few years. It also compares Indian, American and Japanese management strategies.

Revitalizing the Brand

Brand or product revitalization is necessary when a product’s market share begins to decline due to factors such as competition, changes in technology and change in customer preferences. There are various strategies that are available to XYZ Motors. One of the most effective strategies that the company can employ is to develop customer-centric marketing strategies (Jenkins, & Williamson, 2013). This means conducting intensive market research to create a product that is suitable and relevant to the market. XYZ Motors should also place the product accessible; for instance, by selling the cars through automobile dealers countrywide. The pricing of the cars is also important; most customers are price-sensitive, therefore to enhance its competitiveness, XYZ can lower the prices of its cars (Kahn, 2013). Additionally, XYZ Motors can revitalize the brand through promotion tactics such as giving customers free tires or a year of free service on the purchase of a car.

The viability of the Indian Market Due to the size of its population, India is one of the most viable markets in the world. It has a population of over 1 billion people. It also has the youngest population in the world, and one of the fastest growing economies. India has a friendly foreign investment policy which has