Liff talks about the purposes of rewards and recognition programs and how they can be effectively implemented in an organization. He explains that such programs should identify individuals and groups that contribute towards the organizational goals and objectives and also motivate the workers to make their contributions that promote the achievement of the targets. The programs should be based on a set of core principles such as consistency and reliability for better results.
Rewards and recognition programs can effectively work if the core principles are well planned and implemented. For instance, if the recognition is consistent with the contribution made, the system will effectively make distinctions between contributions and be more flexible in an organization (Liff, 2007). Additionally, if the programs are reliable, they will promote the right behavior among the workers as the targets will be published in advance and results will be open for all to see. Thus, when the workers and their representatives are also involved in the implementation, they will better understand the system and actively support it.